Damas traces its origins back to 1907. The Damas Group has 438 stores in 18 countries around the world, as at 31 December 2007.

It has an extensive retail network with stores primarily located in Middle East, South Asia, Europe and North Africa.

It enjoys strong brand awareness in the UAE and the wider GCC region. Damas appeals to a wide range of nationalities and socio-economic backgrounds through distinctive store formats, each tailored to a specific type of customer.

Les Exclusives caters to high net-worth customers, Semi-Exclusives to upper-middle income consumers such as tourists and expatriates and Damas 22k caters primarily to middle income and working class populations.